Explore all the partner activations, cheer stations, and post-event celebrations happening across event weekend.

ASICS Pack Collection

Start your ASICS LDNX weekend the right way with Pack Collection at the ASICS Oxford Street store. Pick up your event pack, check out the latest ASICS footwear and apparel range, and get your hands on all the essentials you need to feel ready for event day.

ASICS Cheer Zone

Get ready to bring the energy at the official ASICS Cheer Zone located along the 10K route. With an electric atmosphere, it’s the perfect spot for friends, family, and supporters to make noise and give runners an extra boost as they head towards the finish on Olympic Way.

ASICS Celebration Zone

There’s no finish line quite like this. Make your way down the world-famous Olympic Way, with the iconic Wembley Stadium arch ahead of you, before crossing the ASICS LDNX finish line. Keep the celebrations going at the official ASICS Celebration Zone with live DJ sets, interactive product displays, and the official ASICS photo wall.

Alzheimer’s Research UK Cheer Point & BOXPARK Celebration

Alzheimer’s Research UK will be bringing the energy with their cheer point out on course to help power you through to the finish line. Supporters and runners can also head to a dedicated celebration area to relax, recover, and unwind as they enjoy the official afterparty at BOXPARK Wembley.

HARIBO Cheer Crew & Finish Treats

Once you cross the finish line, make your way through the finisher chute and head to the HARIBO Zone to join the Cheer Crew and grab yourself a pack of HARIBO to celebrate your achievement! Whether you’ve smashed the course or cheered from the sidelines, it’s packed with feel-good energy and a little burst of sweetness to keep the smiles going long after the finish line.